Business Analyst: What is a SWOT analysis?

SWOT — Strengths, Weaknesses, Opportunities, Threats.

Categories:

• Strengths — internal positives.
• Weaknesses — internal negatives.
• Opportunities — external positives.
• Threats — external negatives.

Example:

BA use:

• Strategic analysis.
• Project justification.
• Risk identification.

Process:

1. Gather stakeholders.
2. Brainstorm each category.
3. Prioritize findings.
4. Develop strategies.