Business Analyst: What is a business analysis focus group?

Focus group — small group discussion for feedback.

Components:

• 6-10 participants.
• Moderator.
• Discussion guide.
• 1-2 hours duration.

Steps:

1. Define objectives.
2. Recruit participants.
3. Prepare discussion guide.
4. Facilitate session.
5. Analyze findings.

Example:

Benefits:

• Rich feedback.
• Group dynamics.
• Quick insights.