Business Analyst: What is a business analysis Five Forces?

Five Forces — competitive analysis framework.

Forces:

1. Competitive rivalry — existing competitors.
2. Threat of new entrants — barrier to entry.
3. Threat of substitutes — alternative products.
4. Bargaining power of buyers — customer power.
5. Bargaining power of suppliers — supplier power.

Example:

Benefits:

• Market analysis.
• Strategy development.
• Risk assessment.