Business Analyst: What is product discovery?

Discovery — understanding what to build.

Activities:

• User research.
• Problem validation.
• Solution exploration.
• Prototyping.

Double Diamond:

1. Discover — research.
2. Define — synthesize.
3. Develop — ideate.
4. Deliver — test.

Example:

Benefits:

• Build right thing.
• Reduce waste.
• Validate early.