What is a customer journey vs user journey?

Question

Accepted Answer

**Customer journey** — full relationship with company. **User journey** — interaction with product.

**Customer journey:**
- Broader scope.
- Includes all touchpoints.
- Marketing, sales, support.
- Long-term relationship.

**User journey:**
- Narrower scope.
- Product interaction only.
- UI/UX focused.
- Specific task flow.

**Example:**
```
Customer Journey:
Sees ad → Visits website → Signs up → Uses product → Contacts support → Renews

User Journey (within "Uses product"):
Logs in → Navigates → Completes task → Logs out
```

**Key differences:**
- **Customer** — entire lifecycle.
- **User** — product usage.

Business Analyst: What is a customer journey vs user journey?