Business Analyst: What is a persona vs user role?

Persona — fictional character. User role — system access level.

Persona:

• Detailed profile.
• Includes goals, behaviors.
• Based on research.
• 3-5 per system.

User role:

• Access permissions.
• System capabilities.
• Functional access.
• Many per system.

Example:

Key differences:

• Persona — who they are.
• Role — what they can do.