Business case template — standardized format for justifying projects.
Key sections:
Example:
Executive Summary:
Implement new CRM to increase sales efficiency.
Problem:
Current system lacks integration, causing 20% productivity loss.
Solution:
Implement Salesforce CRM.
Benefits:
- 15% increase in sales
- $500K annual savings
- Improved customer satisfaction
Costs:
- Implementation: $200K
- Annual license: $100K
ROI: 150% in Year 1
BA role: Develop business case.