What is the difference between MVP and MMP?

Question

Accepted Answer

**MVP** — minimum viable product. **MMP** — minimum marketable product.

**MVP (Minimum Viable Product):**
- Core features only.
- Validates business hypothesis.
- For early adopters.
- Learning-focused.
- May lack polish.

```
MVP Example:
A ride-sharing app with basic ride booking,
payment processing, and driver matching
```

**MMP (Minimum Marketable Product):**
- Core features + polish.
- Ready for market launch.
- For general public.
- Revenue-focused.

```
MMP Example:
Same app with UI/UX polish,
customer support, and marketing materials
```

**Key differences:**
- **MVP** — learning, early adopters, validate idea.
- **MMP** — market, general public, generate revenue.

Business Analyst: What is the difference between MVP and MMP?