Business Analyst: What is a stakeholder engagement plan?

Stakeholder engagement plan — strategy for involving stakeholders.

Key elements:

• Stakeholder analysis.
• Engagement strategies.
• Communication methods.
• Frequency.
• Success metrics.

Engagement levels:

• Unaware — unaware of project.
• Resistant — aware but resistant.
• Neutral — neither supportive nor resistant.
• Supportive — supportive of project.
• Leading — actively engaged.

Example:

Benefits:

• Smooth project execution.
• Better requirements.
• Reduced resistance.